FOUNDER

My first writing job was as a reporter for a small newspaper. I wrote features about people — a philosophical fruit stand guy, the high school mascot, the matriarch of a multigenerational farm family.

I loved inviting people to tell me about their lives. We don’t often have that experience, to sit down with a stranger and just talk about ourselves. Most importantly, I loved being able to give a person’s story recognition.

I then moved into magazine journalism, leading editorial teams and learning how to develop content that appeals to niche audiences. This combination of storytelling and targeting audiences with content led me to marketing. I started at an agency and then launched Punch Content in 2014. For over five years, I worked as a marketing consultant leading strategy and execution for a range of clients. Most recently, I worked full time for a tech consultancy doing content and digital marketing alongside other consultants.

During my years in marketing, I have noticed a pervasive problem. Superlatives, 10-dollar words, and overuse of the word “unique,” run rampant. Businesses talk about themselves relative to the competition, as opposed to just telling their stories. Real, daring, human stories are rare.

This is what led me to relaunch Punch Content in 2021 with a focus on brand storytelling and content marketing. Just as I believe every person has an interesting story to tell, I also believe that every business has a human story to tell that can connect to other humans who are making buying decisions.

And this, my dears, is how the Story Standards Guide came to be. In fact, the mission of Punch Content is to make it possible for every brand to access and use purposeful storytelling.

CULTURE + VALUES CHIEF

When the internet was just starting to gain popularity, I was attracted to the potential growth of the online industry.

I jumped in early and dedicated my career to working at small and medium-sized technology companies, where I had the opportunity to learn all the steps to automate a sales pipeline by working through various marketing tools — websites, blogs, wikis, marketing automation. Over the years, I honed my programming skills, server management, and data visualization techniques to help companies turn their prospects into booked revenue.

During my tenure at tech companies, I experienced the cultural shifts that happen when organizations grow. I became heavily involved with leadership and organizational change.

For many years, I studied Tribal Leadership through Culture Sync, a California-based consulting firm that specializes in group dynamics.

With this training in place, I have helped companies create new areas of alignment and identify areas of opportunity from within organization. By helping businesses and organizations define their core values, they’ve been able to create mission and vision statements, improve their internal communication, and effectively create a brighter future for their organizations.

(And that’s what makes Jeremy so Punchy.)