Casey Patrick

I’ve been writing for a living since 1999. My first job was as a reporter for a small newspaper where I wrote features about people — a philosophical fruit stand guy, the high school mascot, the matriarch of a multigenerational farm family. When people shared their stories with me, it felt like a gift.

I’ve led editorial teams for two Indianapolis magazines, covering style, food, health and more. As a magazine journalist and freelancer, I interviewed former Burberry CEO Angela Ahrendts, journalist and author A’Lelia Bundles, supermodel Elaine Irwin and many other incredible women. The combination of storytelling and targeting audiences with content led me to a marketing agency, and then I launched Punch Content in 2014.

I am industry agnostic but generally do more B2B projects. Recently, I’ve worked in venture capital, SaaS, nonprofit, and professional services/consulting.

I’m originally from Tennessee and graduated from Miami University (BA) in Ohio and The University of Tennessee (MA). I’ve won awards from the Society of Professional Journalists and run lots of ultramarathons. I’ve written for Oprah Daily, Indianapolis Monthly, The New York Times and Indy Maven. I’m also seeking agency representation for my first memoir, “Always Send Flowers.” I am lucky to have a great husband named Chris and be the mother of two incredible boys.

Just as I believe every person has a fascinating story, I also believe that every business has a human story that can help them connect to other humans making buying decisions.

Pet peeves:

• 1. The word “unique”

• 2. Brands that sound like other brands

• 3. Unclear acronyms

My kind of people:

• Easy smiles

• Progress-focused behaviors

• Positive attitudes